Balance of information regardless of today’s some challenges in communication can attain if the new technology will be used properly.
Today, cellular phones were widely used and had brought great help for people to connect themselves in each other. With the aid of new digital technology, the equilibrium of information distribution in both rural and urban areas is now easy. Television, radio, computer, magazine and newspaper are now being widely contribute to the mass. People now easy reach and access with various updates in and out of the world.
The more technology will develop, the more opportunity for people to experience the essence of the new technology.Such development has an advantage and disadvantage to communicators in society. However,it aids and helps mass media in many ways. Conversion into more useful electronic device is not a guarantee for the real meaning of improved technology but rather it depends upon on how the image of one’s character of communicator be justified in using the new technology of information. And it seems that they doesn’t care of the values and ethics which has something to do with the challenges beyond new technology.
World Wide Web or internet is one of the vital aspect of now emerging advance technology . For example is the orientation of language for the convenient use of the client . The Facebook is an example which enables the user to modify the setting on his account if he can’t understand other country’s dialect. A Filipino user may use Tagalog language if he is unable to understand English. The good thing of it is the user is in control whether he may want to expose in public or in private depending on what is his desire. Another example is the forum which mostly conducted today via on-line. Participation can be possible even attendees are in different far places who are unable to attend personally especially when meeting requires urgency. With the help of this technology it is now easy to reach globalization.
These good effects of new technology however still have fear and uncertainty to the part of mass media’s action. Everybody must aware that with this kind of technology, everything may change in just one slap or click. And if further development of technology will continue to arise in communication, time will come that someone’s privacy will be hard to keep unless he will set a password on everything he do and everything about him.
mywella 